In February 2019, we collaborated with the Auditor’s Office in Pottawattamie County, Iowa, to launch our first elections-centric website. The site met a need for the County, and we quickly found ourselves forming relationships with Auditors across the state who were looking for a solution to share election results and elected official information to their constituents. In the past 18 months, we’ve built 15 election websites and now work with one in six of the state’s county auditors.

The 2020 General Election was our most important night since launching the election sites, as we were expecting record website traffic, in line with the record voter turnout. We found ways to streamline our code, integrated a new content delivery network, and significantly expanded our server capabilities. We also took an all-hands-on-deck approach for our team members, with everyone from our President to Engineer to Project Manager to Bookkeeper online to monitor the sites and support our clients.

By the Numbers

In the 30 days leading up to the 2020 General Election, our election websites saw record traffic.

51,000
Unique Users
71,000
Website Visits
161,000
Page Views

Results started rolling in just after 9:00 p.m. when counties posted their absentee ballot totals. Within 90 minutes, many of our clients had counted all of their election day votes and posted results directly to their websites. Our platform Mint Chip Lab makes it easy for County Auditors and their teams to upload results as both PDFs and in visual highlighted races. Other clients utilized our Alerts module to post prominent links to the Secretary of State’s website for live results, posting the detailed PDFs and featured races once all votes were counted. Regardless of approach, our sites are entirely optimized for mobile devices, and more than 70% of Election Night traffic was from smartphones.

While our team was proud to build and support these websites to serve election results to thousands of Iowans, the smooth election day wouldn’t have been possible without the dedicated staff at Iowa’s 99 County Auditor’s Offices. Another big shout-out goes to poll workers across the states, who ensured precincts throughout urban and rural Iowa ran smoothly and every voter had the opportunity to cast a ballot.

In Des Moines, we provisioned a display to show active traffic counts among our election websites.

About Neapolitan Labs for Elections

Neapolitan Labs has designed a platform specifically to power election websites, that are designed to be a single source for all things related to elections and votings. Beyond the 2020 General Election results, visitors to these county websites will find information on how to vote, past election results, and a searchable directory of elected officials. Learn more about Neapolitan Labs for Elections.

If you are an Election Official in Iowa (or any state) and want to learn more about our election websites, email hello@neapolitanlabs.com, or call us at (515) 999-5221.

Brian McMillin

About Brian McMillin

Brian has developed dozens of websites for businesses and organizations for more than a decade. Holding a Bachelor’s Degree in Computer Science from Cornell College, he has an extensive background in web development, search engine optimization, and social media strategy, including nearly 10 years working in a digital strategy role at a major national media company.